TotY: how does the award work?
published on 6/3/2020 5:41:00 PM in News
Once again, it’s time for TotY, the international award for agicultural tractors. A few days ago, we told you a little about the event, revealing a few details about its four categories. Today, we’re drawing your attention to the Tractor of the Year organization: what are the rules of the prestigious award? What novelties will this year’s digital edition bring? Let’s draw back the curtain!
The election of Tractor of the Year is a long and intricate process that normally begins in February, when the organizers get in touch with all the manufacturers in order to identify the tractors that are eligible to enter the contest. One tractor, one attempt: each brand can enter only one vehicle per category.
The kick-off event is called “Let the Challenge Begin”. In order to make it even more exciting, this year BKT and TotY will develop their partnership by creating a completely new and engaging digital experience for the audience.
This year’s edition will be completely new for both the manufacturers and the jury: everything will be shown and evaluated online, the vote will be the result of the journalistic analysis of technical elements gathered from the submissions received.
Join us during the Tractor of th Year Launch Event on June 10th at 12pm CEST!